Maaconomics: The Enduring Customer Value Behind Maaco’s Business Model

At Maaco, our mission is simple. We provide quality auto painting and body repair, performed in a timely manner, and at a reasonable price.

“Through decades of industry shifts, Maaco has and continues to be, a trusted name in automotive painting,” said Frank Petrane, Maaco brand president. “But what truly sets us apart is our ability to provide high-quality, affordable services, no matter the circumstances. We know our communities need reliable, cost-effective solutions more than ever.”

Maaco’s affordable pricing can be your source of consistency in a world of inconsistency. Here’s why our services continue to be America’s Smart Choice, no matter the economic climate.

As a national brand with five decades of helping customers restore their rides, Maaco has a vast network of trusted vendor partners. With price protection agreements in place with vendors, Maaco can deliver the same quality and efficiency you deserve at the affordable prices you can expect. Vehicles hold a lifetime of memories and often are one of the biggest investments a person will make from a money and time standpoint. In fact, a study from OnePoll revealed that Americans spend 18 days in their car per year, averaging 8 hours and 22 minutes a week. With a full workday per week spent driving, why not reinvest in the ride you already have?

For Maaco, it’s not about telling a customer what they need, it’s about providing real education on the value of refreshing their ride and an understanding of what their budget can get them.

Drivers seeking to avoid the price tag of a brand-new vehicle can refresh their ride with a paint job from a trusted local Maaco shop. With 25% tariffs on auto imports beginning to take effect, analysts are forecasting that the cost of a new car could increase by as much as $10,000.

David K., a customer from Maaco in Sunnyvale, repainted his car for this exact reason.

“I brought in my 18-year-old car to be repainted and Maaco brought it back to life,” he shared in an online review. “It literally now looks like a new car. That’s way cheaper than a buying a new car, no tariffs to worry about.”

Since its inception, Maaco has remained committed to meeting everyday drivers where they feel most comfortable spending their discretionary income. By providing customers with multiple price options, they are empowered to negotiate and select the option that will align with their budget.

Michael K., a customer from Maaco in Madison, shared his pricing perceptions in an online review, “The owner, Mike...presented me with multiple options to choose from for my repair ... I appreciated his honesty, and the pricing is extremely competitive and fair. The work was performed on time and the craftsmanship was phenomenal. I highly recommend Maaco and will bring my vehicle back if ever the need arises. You’ve come to the right place at Maaco.”

Tim Wright, owner of Maaco in Farmington, shared his perspective on providing customers with pricing options, “The first thing I ask a customer is what their budget is and then I tell them what I can do for them. It’s through these initial questions that you start building a relationship to truly understand their needs and expectations.”

The times may have changed, but at its core, Maaco hasn’t. For 53 years and counting, Maaco has helped over 20 million customers get back on the road, comfortably and safely. Maaco is not only your car’s best friend, but your wallet’s best friend too.