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Maaco Blog

Lessons From Maaco’s Marketing Revamp

July 20, 2021

For nearly 50 years, Maaco has used the iconic slogan “Uh oh, better get Maaco” throughout its marketing and advertising efforts. But after 2020, a year that changed how all individuals and businesses operate, the company felt its strategy could use a refresh, said Hannah Whitesides, Maaco’s vice president of marketing.

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July 06, 2021

Watch Maaco Go with William Byron in the NASCAR Cup Series

Maaco, America’s Body Shop and the leader in the $38 billion automotive paint and collision industry, is ready to race at Atlanta Motor Speedway this July with William Byron, driver of the No. 24 Axalta Chevrolet Camaro ZL1 1LE in the NASCAR Cup Series.

June 10, 2021

WHAT REPAIRS DO I NEED?

When looking at the necessity of vehicle repairs, there are several things to consider. As North America’s #1 body shop, we want to ensure we equip you with everything you need to know about the different forms of damage and the type of repair it may require. However, there is one key thing to remember. No matter the damage, the longer for you to take to repair your vehicle, the more damage it does.

June 01, 2021

Maaco Launches New National Campaign, ‘the Upside of Uh-Ohs’

Maaco, North America’s #1 paint and auto body shop, announced today the launch of its national integrated advertising campaign, ‘The Upside of Uh-Ohs.’ The campaign kicks off with a musically driven TV spot, directed by Grammy award-winner Joseph Kahn, that refreshes the iconic brand tagline, ‘Uh-Oh, Better Get Maaco’.

June 01, 2021

MAACO LAUNCHES NEW NATIONAL CAMPAIGN, ‘THE UPSIDE OF UH-OHS’

Maaco, North America’s #1 paint and auto body shop, announced today the launch of its national integrated advertising campaign, ‘The Upside of Uh-Ohs.’ The campaign kicks off with a musically driven TV spot, directed by Grammy award-winner Joseph Kahn, that refreshes the iconic brand tagline, ‘Uh-Oh, Better Get Maaco’.

May 28, 2021

CONVERSATION WITH DAVE GROSS

Recently we sat down with Dave Gross, Regional Vice President of Operations, to learn more about him and his thoughts on the future of auto body shop operations.

March 22, 2021

CONVERSATION WITH CHRIS DAWSON

We were able to have a conversation with Chris Dawson, President of Maaco, to learn more about him, thoughts on the business and the future of Maaco.